Social Media Resource of the Day: Last.fm

Last.fm: is a music recommendation service that displays to other members what you are listening to and vice versa.

From their site:

Last.fm is a music recommendation service. You use Last.fm by signing up and downloading The Scrobbler, which helps you discover more music based on the songs you play.

What’s Scrobbling?
A scrobble is a little note The Scrobbler sends to Last.fm to let us know what song you’re playing.
Scrobbling helps us tell you what songs you play most often, which songs you like the most, how much you’ve played an artist over a certain amount of time, which of your friends have similar tastes… all kinds of stuff. By focusing on the music you already play we can help you discover more music.

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These resources are taken from Deltina Hay’s critically acclaimed book, The Social Media Survival Guide, already in its second edition. Social Media Power readers can get a discounted copy of the book from the publisher. Learn more about Deltina and her availability for speaking engagements at Deltina.com. You may also enjoy listening to her video tutorial series on YouTube.

Social Media Survival Guide

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Social Media Resource of the Day: Blogdigger

Blogdigger: an RSS Search Engine which gathers information from
syndicated content.

From their site:

Blogdigger uses state of the art syndication technologies, such as RSS and Atom, to index blog content and make it available for search. Blogdigger also makes all search results available in RSS or Atom, so users can subscribe to keyword searches and automatically be notified, via the News Aggregator of their choice, of new content pertaining to their interests. Blogdigger searches thousands of RSS and Atom feeds, and is built-in to many popular News Aggregators, such as FeedDemon and NetNewsWire.

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These resources are taken from Deltina Hay’s critically acclaimed book, The Social Media Survival Guide, already in its second edition. Social Media Power readers can get a discounted copy of the book from the publisher. Learn more about Deltina and her availability for speaking engagements at Deltina.com. You may also enjoy listening to her video tutorial series on YouTube.

Social Media Survival Guide

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Video: Make a Mobile Shortcut of Your Website

Your site visitors can easily save your website as a shortcut on their mobile device, keeping your content as top-of-mind as their Angry Birds.

The problem is that many of your site visitors may not know how to create a mobile shortcut, so you should offer instructions on how they can. There are any number of ways to do this: You can offer a link to a page with instructions or place a short video on your site showing how they can create a shortcut on their mobile device.

Here is a short video on how to create a mobile shortcut that you are welcome to embed on your own site:

I’m sure your next question is going to be: How did you get the mobile devices to use those nifty little shortcut icons to represent your website? Read about how to do that on Mobile Web Slinger.

This post is based on the book The Bootstrapper’s Guide to the Mobile Web, which will be released in May 2012, but you can get a review copy from the author today.

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Deltina Hay is the author of the critically acclaimed book, The Social Media Survival Guide, and the anticipated book, The Bootstrapper’s Guide to the Mobile Web. She also teaches the online version of Drury University’s Social Media Certificate program. Learn more about Deltina and her availability for speaking engagements at Deltina.com. You may also enjoy listening to her video tutorial series on YouTube.

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Social Media Tip: The Best Free Software All In One Place

Paul Gillin

by Paul Gillin

With so much free and “freemium” software available out there, it seems a waste to pay for features you don’t need. That’s why whenever I’m looking for a new application, the first place I stop is TechSupportAlert, also called Gizmo’s Freeware.

Started more than a decade ago by a retired Australian IT manager, the site has grown to become the most robust source of information on free software that I’ve ever seen. You can find everything from PC tuneup utilities to alternatives to Microsoft Office here, all for free.

Even better is that founder Ian Richards has enlisted a team of volunteers to organize and test the programs they list. Their hands-on reviews are excellent, and there recommendations will steer you to the best stuff. The site has also recently started cataloging great freeware for iPhone and Android devices.

Be sure to sign up for the daily newsletter, which highlights new finds and offers the editors best tips for hacks and tuneups for Windows and Mac platforms. All for free!

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This tip may have appeared in one form or another in Paul’s newsletter, blog, or news column.

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Paul Gillin is a writer, speaker and business adviser who specializes in the strategic use of social media. Since 2005, he has written four books and published more than 130 articles about the changes in markets and society being driven by media democratization. His books include , The New Influencers, Secrets of Social Media Marketing and Social Marketing to the Business Customer. Paul writes the monthly New Channels column for BtoB Magazine. He is a research fellow at the Society for New Communications Research and serves on the Procter & Gamble Digital Advisory Board.

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