Why Social Advertising? With Facebook continuing to tighten its grip on the reach of promotional updates, and other social media platforms sure to follow suit; it is time to be realistic about whether your social media marketing strategy can survive without including at least some social advertising. Digital ad spending surpassed print ad spending in 2013, […]
DeltinaU courses give you the tools and knowhow to increase sales, generate leads, build brand awareness, and establish thought leadership. My courses have helped over 10,000 people find success online. Learn what they have to say.
I’m Deltina Hay, and I develop information-packed, easy-to-follow online video courses. Why am I qualified to teach you? I have been programming, developing, and consulting for businesses for 30 years. I am the author of three books on social media, the mobile web, and search optimization, and I developed the social media certificate program for Drury University. Learn more about me.
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Google Brings You Closer to Your Customers in the Moments That Matter: The advent of smartphones has allowed people to access the web anytime, anyplace, anywhere. It’s a real game-changer that affords businesses more opportunities to reach out to potential and existing customers. In an announcement made on Sunday, via the Inside AdWords blog, Google […]
Unleash the Power of the Link: Bitly may no longer be Twitter’s favored URL shortening service, but they currently shorten around 6 million links each month, so it’s pretty fair to say Bitly users are a loyal bunch. In fact, if anything the company is going from strength to strength, but that’s not all that […]
Introducing Signal for Facebook and Instagram: Last week Facebook released a new discovery and curation tool designed to help journalists use Facebook and Instagram more efficiently. The new tool is called Signal and, according to the official announcement on FB Media, it can aid the newsgathering process by giving journalists the ability to “surface” relevant […]
Become a Smarter Marketer with Primer: Small business owners and business professionals working at large companies share a common goal—they need to connect with customers. But keeping up with all the latest marketing strategies that are necessary to reach customers can be hard work, and less than 10% of adults devote a portion of their […]
Connect the Apps You Use, Automate Tasks, Get More out of Your Data: Zapier is a versatile tool that can take much of the hard work out of running an online business, or working online, by providing users with an easy way to integrate their favorite web apps. A Zapier Way of Working There are […]
Updated Conversion Lift Tells Advertisers Which Campaigns Work Best for Their Goal: Last week Facebook updated their Conversion Lift tool and announced the changes via the Facebook for Business blog. The original tool was launched in January, but it only allowed advertisers to ascertain ad performance by comparing the actions of a test group, that […]
Unfollow Twitter Users Who Don’t Tweet Often Enough: The ratio of your Twitter followers versus how many people you follow is important. UnTweeps is a fantastic online tool that can help you to filter out inactive Twitter users and makes it easy to unfollow them en mass. UnTweeps uses Twitter’s API to make the removals, so […]
LinkedIn SlideShare Introduces Clipping, Saving Your Favorite Content Just Got Easier: There were some interesting developments over at LinkedIn last month. On the 19th they rolled out the LinkedIn Lookup App and the following week they announced some big changes with SlideShare. LinkedIn acquired SlideShare in 2012 and began integrating it into their social network. […]
Feedly—A single place for all the news, knowledge, and ideas you rely on to think, learn, and keep ahead: When it comes to great free tools it doesn’t get any better than feedly. It’s a feed aggregator that allows you easy access to “all your favorite content in one place”. Feedly is not by any […]
Introducing LinkedIn Lookup: Easily Find, Learn About, and Contact Your Coworkers: The internet and associated modern technology has made it easy for people to collaborate on projects even though they may live in different cities or countries and may never meet. However, it can be hard to keep track of who is working on what […]
7 Steps to Semantic Content Excellence: Google is constantly refining their search engine algorithms and the spiders are learning to evaluate the quality of pages by the way visitors are interacting with them. So a lack of visitor engagement can result in a plummeting level of traffic. In a recent article published at Search Engine […]
Pages Messaging: New Ways for People and Businesses to Connect Private messaging is so fast and convenient it is many people’s preferred option of contacting their friends and family. These days more and more people are want to communicate with businesses in the same way, and over one billion people a month visit Pages to […]
Hashtag Analytics for your Brand, Business, Product, Service, Event or Blog Have you ever sat and thought how wonderful it would be if there was a hashtag analytics service you could use to monitor the level of buzz your business generates? Do you dream about a tool that could help you discover popular and trending […]
#NoHacked: How to Avoid Being the Target of Hackers Continuing their #NoHacked campaign, Google published some valuable anti-hacking tips yesterday on their Webmaster Central Blog. Falling victim to hackers can be very damaging to your online reputation and important data may be lost. Neither scenario is good and Google states the amount of sites that are […]
List of Video Search Engines and Video Search Websites (Updated) Unless they have been living in a virtual limbo land, most people are likely aware that YouTube and Google boast the best video search engines, but they are not the only options available. In an article published last week, on the video marketing website ReelSEO, […]
Everything in its Right Place People have been speculating about the future of Google+ for quite some time and rumors of its upcoming demise were spread all over the net. It turns out nothing could be farther from the truth. In an article published on the Official Google Blog yesterday, the Big G silenced the […]
Customization and Control – New Tools for Video Publishers: Facebook Media is busy developing new tools to help video publishers improve their businesses on Facebook. The new Videos Tab in Page Insights was announced in June and, in an article published on Tuesday, Facebook Media Product Manager, Anaid Gomez-Ortigoza voiced her team’s excitement over the new […]
Google, the Wassenaar Arrangement, and Vulnerability Research: “Google, the Wassenaar Arrangement, and Vulnerability Research,” as a title it’s a bit of a mouthful, but the latest article posted on the Google Online Security Blog makes interesting reading. In some ways Google is a little like a god, lording it over the internet, but gods are […]
Winning the Shopping Micro-Moments: In an article published yesterday on the Inside AdWords blog, Google outlined the plans they are implementing to help retailers win shoppers during those crucial “micro-moments” they spend searching for information about products or services. What are Micro Moments? Those precious micro-moments when shoppers are out and about, and want to […]
A Scientific Guide to Hashtags – How Many, Which Ones, and Where to Use Them: Twitter may have been the first social media platform to use the hashtag, but the idea caught on fast. Hashtags have become a force to be reckoned with, but using them in an effective way is not always easy. Getting […]
Facebook Updates How Cost Per Click is Measured: At long last Facebook announces that they are redefining what constitutes a “click” within their “Cost Per Click” advertising option – no more paying for shares, comments, or page likes when they don’t fit your objectives. How Clicks Were Previously Measured Prior to this update, when you […]
Search Engine Land’s Periodic Table of SEO Success Factors: Earlier this month Search Engine Land released the latest version of their Periodic Table of SEO Success Factors. This is the third edition since the original table was released in 2011. What is the Periodic Table of SEO Success Factors? Search Engine Land has designed the […]
Better Business with #FacebookPlaceTips and #PayPal Announces Changes to PP Purchase Protection | News From the Source News From the Source from DeltinaU: Get the skinny on some of the most important developments and changes in social media and digital marketing – from the source of the story. In this edition: Facebook Place Tips and PayPal […]
Google Rolls Out #MyAccount and #Instagram Announces Improved Ads | News From the Source News From the Source from DeltinaU: Get the skinny on some of the most important developments and changes in social media and digital marketing – from the source of the story. In this edition: Google My Account and Instagram Ads Google My […]
How to Fix Damning Business Reviews from @SEngineLand and A Beginner’s Guide to Quora from @BufferApp | News You Can Use News You Can Use from DeltinaU: Stories you can use to improve your online presence and marketing strategies. In this edition: How to Fix Bad Business Reviews and A Beginner’s Guide to Quora 10 Ideas: […]
Pinterest Announces Buyable Pins and Google Launches Google Photos | News From the Source News From the Source from DeltinaU: Get the skinny on some of the most important developments and changes in social media and digital marketing – from the source of the story. In this edition: Pinterest Buyable Pins and Google Photos Pinterest Announces […]