Archive for June, 2007
What is a Social Media Newsroom?
A Social Media Newsroom (SMNR) is similar to a traditional online newsroom in that it lists media coverage, news releases, events, media contact information, and so forth; but also includes many social media elements. Here are the main elements of a SMNR: A section offering links or pdfs to major media coverage. A section listing [...]
What is a Social Media Press Release (SMPR)?
A Social Media Press Release is a traditional press release that incorporates Social Media technologies into it. In addition to the usual elements of a press release, a Social Media Press Release has a multimedia section containing links to relevant graphics, PDF documents, podcasts, etc. The SMPR also contains Technorati tags, links to purpose-built del.icio.us [...]
What is Social Media Optimization (SMO)?
Social Media Optimization is a phrase used to describe how well a Web site utilizes Social Media technologies. Your site may not benefit from a user message board or forum, but may be losing valuable exposure by not incorporating blogs, podcasts, or RSS feeds. To truly optimize your site for social media, therefore, means evaluating [...]
What is Social Media?
Wikipedia says that Social Media: “. . . describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives. Social media can take many different forms, including text, images, audio, and video. These sites typically use technologies such as blogs, message boards, podcasts, wikis, and vlogs to allow users to [...]
