Archive for June, 2007
What is a Social Media Newsroom?
A Social Media Newsroom (SMNR) is similar to a traditional online newsroom in that it lists media coverage, news releases, events, media contact information, and so forth; but also includes many social media elements.
Here are the main elements of a SMNR:
A section offering links or pdfs to major media coverage.
A section listing links to traditional […]
What is a Social Media Press Release (SMPR)?
A Social Media Press Release is a traditional press release that incorporates Social Media technologies into it. In addition to the usual elements of a press release, a Social Media Press Release has a multimedia section containing links to relevant graphics, PDF documents, podcasts, etc. The SMPR also contains Technorati tags, links to purpose-built del.icio.us […]
What is Social Media Optimization (SMO)?
Social Media Optimization is a phrase used to describe how well a Web site utilizes Social Media technologies. Your site may not benefit from a user message board or forum, but may be losing valuable exposure by not incorporating blogs, podcasts, or RSS feeds. To truly optimize your site for social media, therefore, means evaluating […]
