What is a Social Media Press Release?

What is a Social Media Press Release (SMPR)?

Posted by admin

June 22, 2007

A Social Media Press Release is a traditional press release that incorporates Social Media technologies into it. In addition to the usual elements of a press release, a Social Media Press Release has a multimedia section containing links to relevant graphics, PDF documents, podcasts, etc. The SMPR also contains Technorati tags, links to purpose-built del.icio.us pages, and a way for the user to add the release to their del.icio.us, Digg, and other social bookmarking sites.

Here are a some examples of Social Media Press Releases:

http://owenegerton.socialmediapower.com/?p=22

http://www.kelleyburrus.com/2007/06/02/npr-commentator-releases-second-book/

http://www.shiftcomm.com/Web20Releases/613.12007.html