What is Social Media Optimization (SMO)?
Social Media Optimization is a phrase used to describe how well a Web site utilizes Social Media technologies. Your site may not benefit from a user message board or forum, but may be losing valuable exposure by not incorporating blogs, podcasts, or RSS feeds. To truly optimize your site for social media, therefore, means evaluating which of these technologies you should be using to strengthen your presence on the Web.
The technologies available can seem overwhelming, but Social Media Power can help you make sense of it all, and recommend only what you truly need.
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