What is a Social Media Newsroom?

Posted on June 23, 2007

A Social Media Newsroom (SMNR) is similar to a traditional online newsroom in that it lists media coverage, news releases, events, media contact information, and so forth; but also includes many social media elements.

Here are the main elements of a SMNR:

A section offering links or pdfs to major media coverage.
A section listing links to traditional or Social Media Press Releases.
Sections for events and other industry-specific sections – like a book review section for authors.
A multimedia section containing downloadable items such as logos, book cover art, pdf documents like press kits or sales sheets, podcasts, vidcasts, book trailers, downloadable promotional material, etc.
Bios on each key person in the company, along with links to their social or business networking profiles like LinkedIn, Myspace, Second Life, etc.
Purpose-built del.icio.us pages.
RSS feeds that allow subscriptions to different sections of the room, like media coverage, news releases – or to the entire room.
A way for readers to share the content of the site, via email or by posting to social bookmarking indexes like del.icio.us or Digg.
Instant message indicators for key media contacts using AIM, Yahoo Messaging, MSN, Skype, etc.
Ability to search the site or the Web using either Google or Technorati.
Links to other blogs or Web sites that are relevant to your message.
Technorati tag clouds.

SHIFT Communication’s Todd Defren ultimately designed the template for the Social Media Newsrooms that Social Media Power develops. He has put together a very nice presentation explaining all of the elements of the newsroom in greater detail.

You can see SHIFT’s newsroom here.

And here are a few examples of Social Media Newsrooms we have developed:

Kelley Burrus, Brand Publicist

Joe O’Connell, Author

Owen Egerton, Author

Social Media, Social Media Newsroom, Social Media Optimization, Social Media Press Release

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Comments

Comment by Kurt Krejny on June 17, 2008 @ 1:22 pm

Fathom SEO has developed a free Social Media Pressroom Theme for WordPress for those looking to create a social media newsroom. We’d love to hear feedback that we can incorporate into future versions!