Comments on: But How Do I USE Social Media? http://www.socialmediapower.com/2007/11/14/but-how-do-i-use-social-media/ Discover the Tools of Web 2.0! Wed, 08 Feb 2012 16:11:03 +0000 hourly 1 http://wordpress.org/?v=3.0.5 By: admin http://www.socialmediapower.com/2007/11/14/but-how-do-i-use-social-media/comment-page-1/#comment-523 admin Thu, 21 Aug 2008 13:30:13 +0000 http://socialmediapower.com/2007/11/14/but-how-do-i-use-social-media/#comment-523 Thanks for the feedback, Dave. While the intention of search engines, yes, is to rank a page by popularity - the problem is that the algorithms mostly base pagerank on relevant, external links to a site. This is a problem because links do not imply popularity. So, to get on the top pages of a search, (except when one is in a niche market), usually means the site owner has the resources or is paying a SEO firm several thousand a month to get them thousands of such external links. My point is really the one you make here, where we now have the option of searching for sites that the "people" find popular using social bookmarking or crowd-sourcing sites. In response to your second comment, I was not necessarily referring to the media. My audience tends to be business owners, publishers, and authors, so the "message" I am referring to here is their personal or professional message. Many businesses tend to try and go out into the social Web with a "marketing" style that has worked for them in other areas - which, as you know, will not likely work well in this arena. Thanks for the conversation! Thanks for the feedback, Dave.

While the intention of search engines, yes, is to rank a page by popularity – the problem is that the algorithms mostly base pagerank on relevant, external links to a site. This is a problem because links do not imply popularity. So, to get on the top pages of a search, (except when one is in a niche market), usually means the site owner has the resources or is paying a SEO firm several thousand a month to get them thousands of such external links. My point is really the one you make here, where we now have the option of searching for sites that the “people” find popular using social bookmarking or crowd-sourcing sites.

In response to your second comment, I was not necessarily referring to the media. My audience tends to be business owners, publishers, and authors, so the “message” I am referring to here is their personal or professional message. Many businesses tend to try and go out into the social Web with a “marketing” style that has worked for them in other areas – which, as you know, will not likely work well in this arena.

Thanks for the conversation!

]]> By: Dave Freedman http://www.socialmediapower.com/2007/11/14/but-how-do-i-use-social-media/comment-page-1/#comment-519 Dave Freedman Mon, 11 Aug 2008 16:04:16 +0000 http://socialmediapower.com/2007/11/14/but-how-do-i-use-social-media/#comment-519 You said "Unlike today’s Internet, where search engine algorithms ultimately determine a site’s placement, exposure in tomorrow’s Internet will rely more on a site’s popularity among the masses." This is a fallacy, because search algorithms already rely largely on a site's popularity. So nothing has changed in that regard. What has changed is the way users classify sites, using tags (folksonomy). This gives searchers (using Digg and Delicious, for example) results that are driven by a specific community, rather than by an algorithm. You also wrote, "to be successful in this new Internet arena, it is important to have a genuine and sincere message." That has always been true, in traditional media as well as the "new Internet arean." Media producers and consumers didn't just acquire the ability to smell insincerity when Web 2.0 was born. I've been a journalist for 30 years, and success has always depended on earning readers' trust. Otherwise, thanks for a thoughtful article. You said “Unlike today’s Internet, where search engine algorithms ultimately determine a site’s placement, exposure in tomorrow’s Internet will rely more on a site’s popularity among the masses.”
This is a fallacy, because search algorithms already rely largely on a site’s popularity. So nothing has changed in that regard. What has changed is the way users classify sites, using tags (folksonomy). This gives searchers (using Digg and Delicious, for example) results that are driven by a specific community, rather than by an algorithm.
You also wrote, “to be successful in this new Internet arena, it is important to have a genuine and sincere message.” That has always been true, in traditional media as well as the “new Internet arean.” Media producers and consumers didn’t just acquire the ability to smell insincerity when Web 2.0 was born. I’ve been a journalist for 30 years, and success has always depended on earning readers’ trust.
Otherwise, thanks for a thoughtful article.

]]> By: admin http://www.socialmediapower.com/2007/11/14/but-how-do-i-use-social-media/comment-page-1/#comment-20 admin Wed, 13 Feb 2008 01:50:54 +0000 http://socialmediapower.com/2007/11/14/but-how-do-i-use-social-media/#comment-20 Thanks, Mari, appreciate it! Thanks, Mari, appreciate it!

]]> By: Mari Smith http://www.socialmediapower.com/2007/11/14/but-how-do-i-use-social-media/comment-page-1/#comment-19 Mari Smith Sat, 02 Feb 2008 07:21:12 +0000 http://socialmediapower.com/2007/11/14/but-how-do-i-use-social-media/#comment-19 Thank you for compiling this fabulous list of resources. I'm bookmarking and will be referring back to this often.... and sending my clients here too. :) Thank you for compiling this fabulous list of resources. I’m bookmarking and will be referring back to this often…. and sending my clients here too. :)

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