Tapping the Power of Facebook Pages
Social networking sites like Facebook are effective outlets for finding new customers, readers, and colleagues; but most people stop at building a profile and never discover the other powerful marketing tools Facebook has to offer - most of them for free. Let’s look at a few of them in this series, beginning with Facebook Pages…
Facebook Pages
If you are a business, you should have a Facebook page in addition to a profile. Using a page tells Facebook users that you are serious about representing your business in an authentic way, as opposed to falsely personifying your business in a profile as many do.
Once your page is in place you can start adding applications to help represent your product or service in your own unique way. To find applications to add to your page, click on the word “Applications” in the upper left corner of your page, or search for them here.
Applications are not difficult to install and are usually very easy to set up. A general rule of thumb when choosing an application, is if you can’t figure out how to set them up after the second try, find another one. There is often more than one application out there that will accomplish the same task.
Let’s look at a case study:
Here are two screen shots from Dalton Publishing’s Facebook page.
On this Facebook page, Dalton Publishing utilizes the following applications:
Book Share Books: This application lets readers share their favorite books with their friends, as well as rate them and comment on them. This is a perfect application for a publishing company wanting to showcase their books.
My Flickr: Display photos from your Flickr account using this application. These photos can include logos, book covers, photos from author events, etc. You are provided many options of how to display the photos, too.
Upcoming: Add all of your events to upcoming.org, and you can easily display them on your Facebook page with Upcoming’s Facebook application.
YouTube Box: Allows visitors to play your YouTube videos right on your Facebook page. This is handy for book trailers or promotional videos.
Simply RSS: This is a nice application that allows you to display up to 8 RSS feeds on your Facebook page. It is a convenient way for Dalton Publishing to display the feeds from their main site, as well as to their authors’ newsrooms.
By implementing these applications, Dalton Publishing has created a page that gives their visitors a personable look into their business. You will likely find many applications that can do the same for your business. And, when you find you are using a particular application regularly, consider donating to the author - they do not get paid to develop them.
Remember that the social Web is about connecting, so be real and have fun!
Copyright 2008 by Deltina Hay. All rights reserved.
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