Social Media Resource: 100 Ways to Measure Social Media

Social Media Resource of the Day: Social Media Insider: 100 Ways to Measure Social Media

Posted on January 27, 2012

Social Media Insider: 100 Ways to Measure Social Media: you how you can measure social media effectively.

From their site:

If there’s anyone out there left who says you can’t measure social media, here are a hundred answers. At most of the events I’ve been to lately, measurement continues to be a hot topic. The first question that comes up is, “What can I measure?” That’s where this cheat sheet can come in handy: a list of 100 thought-starters. Some entries here can be interpreted several ways. Depending on how you define them, some of these metrics may seem redundant, while others may seem so broad that they can be broken out further. Many of these can be combined with each other to create new metrics that can then be tracked over time. It’s a start, though, so dive in and consider which ones may apply to programs you’re working on.

Read more: http://www.mediapost.com/publications/article/117581/#ixzz1kUQYmxVS

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These resources are taken from Deltina Hay’s critically acclaimed book, The Social Media Survival Guide, already in its second edition. Social Media Power readers can get a discounted copy of the book from the publisher. Learn more about Deltina and her availability for speaking engagements at Deltina.com. You may also enjoy listening to her video tutorial series on YouTube.