To get an accurate measure of your Social Media performance across your social networks including Facebook, Twitter, YouTube, Google + and others you need to use many metrics and not just your Engagement metric according to Socialbakers.
Social media intrinsically is human interaction which drives social and that is complex to say the least. Many metrics are required to accurately measure your social media performance not just Engagement (fan growth, your posts and interactions from your fans). Other metrics to consider are:
- Successes and failures of your direct or indirect competition
- Facebook insights
- Social media conversations
- Your response speed
Socialbakers have provided an infographic which displays the formulas for benchmarking the Engagement rate and also provides an insight into other metrics that are required to accurately measure your social performance.
Many of these tips are taken from Deltina Hay’s critically acclaimed book, The Social Media Survival Guide, already in its second edition. Learn more about Deltina and our services at Plumb Web Solutions.
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