Quantcast: a free audience measuring resource.
From their site:
Quantcast enables you to understand what makes your audience distinctive across your product lines and throughout your funnel. Learn the difference between visitors and converters as well as demographics, interests and web media consumption habits.
Only Quantcast ranks and scores your audience against the entire Web for relevance to your goal, finding more individuals who look and act like your best customers.
Quantcast predictive models are relevant and unique to your brand and products and thus deliver superior performance when compared to other targeting solutions.
Many of these resources are taken from Deltina Hay’s critically acclaimed book, The Social Media Survival Guide, already in its second edition, or from her online social media class on Udemy. Learn more about Deltina and our services at Plumb Web Solutions.
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