Choosing the right social media marketing tool can be a challenge.
Socialmediatoday informs us that more and more big businesses are looking to improve their social media marketing to get ahead and also to engage better with their customers/clients. New formulas to streamline this process emerge as the marketing gets a little more complex.
To produce a healthy working social media strategy you need a social marketing tool that has 5 specific requirements:
- 24/7 scheduling
- Great search and filters
- Effective keyword search
- Seamless integration with your team
- Excellent analytic methods
Go over to socialmediatoday and read the whole article authored by Brad Friedman.
Many of these tips are taken from Deltina Hay’s critically acclaimed book, The Social Media Survival Guide, already in its second edition. Learn more about Deltina and our services at Plumb Web Solutions.
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