Social Media Tip of the Day: Tagging Your Multimedia Wisely in Flickr, YouTube, and beyond
It is amazing the kind of exposure you can get by properly tagging the images you upload to Flickr, video clips to YouTube, or any other type of multimedia you share in media communities. First of all, choose descriptive file names, using at least one good key term. Then, always take advantage of tags and descriptions when they are available. An image on Flickr that is named DSC009806 with no tags or descriptions is not likely to get a lot of hits. But if you rename the file “Dalton Publishing Book Release at BookPeople,” tag it: dalton publishing, bookpeople, book release, title of book, austin texas, and add a description like, “Dalton Publishing releases its latest title at the world famous BookPeople in Austin, Texas” - you are much more likely to get a few hits.
Social Media Tip of the Day: Regularly Check the Blogosphere for References to Your Posts
Make certain you know what others are saying about you and your site. And, if appropriate, comment on their feedback. There are a number of ways to do this, but I find it easiest to use Google alerts. That way, I am informed via email and don’t have to go searching. There are also some nice WordPress plugins that can help you keep on top of this. If anyone else knows of a service or some other way that is better, please let us know.
Social Media Tip of the Day: Know the Difference Between a Business and Personal Profile
There is a fine line between your business profile and your personal profile in many of the social networking sites. MySpace makes it easy to build a presence specifically for your business, and as long as you keep a business look and feel about your page, there is no question. You need to be careful in Facebook and some of the other sites, though. Use a Facebook page for your business presence, not a profile - remember that these are “social” networking site. LinkedIn, however, is one of the better places for creating professional profiles.
