Released by “new influencer” Paul Gillin’s publisher, Quill Driver Books, the previously named “A Survival Guide to Social Media and Web 2.0 Optimization” is now in its second edition and renamed The Social Media Survival Guide.

The new edition of The Social Media Survival Guide has been thoroughly revised to document the latest versions of the most effective social media tools.

The second edition includes new information about creating social media marketing strategies; new social media technologies and capabilities; new analytic tools for measuring success; and new tactics for integrating social media sites.

Also included are completely updated how-to information, with supporting graphics and screenshots, on the new evolutions of WordPress, Facebook, microblogging, creating and customizing website widgets and badges, and more.

You can purchase the book directly from the publisher, or from Amazon.

Please let us know if you would like to review the book.

Thank you for your support!

This book excerpt from A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay contains Chapter 7 of the book in its entirety as well as links to all of the forms and resources for that chapter.

So, if you are reading these chapter posts in order, you will want get your hands on this teaser while Chapter 7 (about social bookmarking and crowd-sourcing) is still fresh in your mind.

Chapter Seven of A Survival Guide to Social Media and Web 2.0 Optimization: Social Bookmarking & Crowd-Sourcing on Scribd.com.

Enjoy!

The following excerpts are from A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay

Copyright 2009 by Deltina Hay. All rights reserved.

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What Will Your Podcast Be About?
Before you create your first episode, you should be clear about the purpose of your podcast. Will you be recording interviews, lectures, or panel discussions? Clips of your own music? Reciting excerpts from your book? Reading stories for children? Or just recreating existing blog posts as podcast episodes? What is the premise of the podcast?

When people subscribe to your podcast they will have an expectation of consistency as to the topics your episodes will cover. So planning ahead at this stage is important.

Creating Podcast Episodes

Preparing the Script and Key Terms
Below is a typical podcast script. You can get royalty-free music for your podcast episodes at a number of sites on the Internet, such as PodsafeAudio. Always make sure that the music you use is royalty-free and offered freely for use in podcasts, and give the author credit. This script outline can also be found on the resource CD.

• Opening (30-60 seconds)

• Introduce the podcast as a whole.
• This should be the same for each episode.
• Mention the name of the podcast, what its purpose is, and the URL where it can be found.
• Introduce yourself and who you are.
• Introduce the topic of the episode.
• Mention the episode number.
• Introduce guests if you have any.

• Opening Jingle (30 seconds)

• Main Topics (6 to 12 minutes)

• Depends on the type of episode you are recording.
• An informational podcast is typically only six minutes long.
• A panel or interview could be as long as twelve minutes.

• Intermission (30 seconds)

• Break up longer episodes with an intermission.
• Use music for the intermission.

• Closing (2 minutes)

• Thank your guests if you have any.
• Thank the audience for listening.
• Announce the next episode topic.
• Repeat the podcast URL.

• Closing Jingle (60 seconds)

Make a list of the best key terms for each episode and repeat these key terms at every opportunity that feels natural in your script. Of course, you can write the script first and extract the best (most repeated) key terms for use in the metadata and landing page of the episode.

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This chapter also includes information about publishing options for a podcast, including publishing to a blog or Website, or using a service, as well as creating and optimizing a podcast or Webcast. The resource CD offers further reading, linkable resources, an example podcast, and a fillable PDF form called “Podcast Script Outline.”

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay

416 Pages, Indexed, Resource CD with fillable forms.

Buy from Amazon or…

Exclusive offer for Social Media Power readers: $18.00 including shipping:

Following the release of her highly praised social media and Web 2.0 handbook, A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web, social media pioneer, Deltina Hay, presents strategies and tactics for optimizing and marketing your business using social media and Web 2.0 at BookPeople (603 N. Lamar, Austin) on Wednesday, July 22 at 7:00 p.m..

A Survival Guide to Social Media and Web 2.0 Optimization is a no-nonsense guide to the tools of Web 2.0. This book arms readers with the nuts and bolts of the new, open-source Internet through hands-on, real-world examples. From WordPress to Facebook, Squidoo to YouTube, wikis, widgets, blogs, and RSS feeds, Hay demonstrates how businesses and individuals can create and use these tools to maximize their Web presence and profit from doing so.

As a publisher and small business owner, Deltina Hay knows firsthand how to apply the tools of social media to the industry, and as a developer, knows how to build those tools. Hay is a regular contributor to IBPA’s Independent, The SPAN Connection, SiteProNews, SocialMedia.biz, and many online news sites. While she has taught at the university level, her deep working knowledge of social media ideas and how to apply them in the real world make her writings and presentations some of the most exciting and accessible in the industry today.

Buy the book now!

BiGAUSTIN’s Womens Business Center presents Conversations Breakfast Series on Thursday, July 16 from 8:30 to 11:00 a.m. (Registration begins at 8:00 a.m.) Is your business Web 2.0 ready? Learn how to optimize and market your business using social media and Web 2.0 at this event held at BookPeople (3rd floor). Topics include:

• Building a Solid Business Foundation in the Social Web – Deltina Hay, Author of A Survival Guide to Social Media and Web 2.0 Optimization
• How to Use Video to Dominate Local Search – Weston Norton, Reel Social Media
• Building Lifelong Relations Through Social Media – The Romeros, Social Media Experts

For details and ticket information, visit www.bigaustin.org

An optimized foundation is essential to overall success in the Social Web. This series will show you how to achieve it.

Author, publisher, and Web developer Deltina Hay will explain:

• what an RSS feed is, and why you need one
• how to start a blog without breaking your back or the bank
• the basics of social bookmarking and crowd-sourcing
• why you want to share your images and video in media communities
• in which social networking sites you should establish a presence
• how to use a social media newsroom to highlight your presence
• how to optimize your Social Web presence
• how to integrate your entire Social Web presence to save time and money
• why you will need an optimized Social Web presence to survive in the future Internet

Instructor: Deltina Hay

Multi-session Series Class:
Class #1 - Introduction to Social Media & Web 2.0 Tools and Technologies
Class #2 - Building an Optimized Foundation in the Social Web
Class #3 - Integrating Your Social Web Presence

Class Date and Time:
Wednesdays, July 1, 8, 15: 5:00 p.m. EST

Cost: $30, includes audio recording and handouts

Click here for more information.

Building a Strong and Integrated Social Web Presence presented by Deltina Hay

This class will show you how to set up and implement essential social media tools like blogs, social networking sites, media communities, and social calendars. Learn how to integrate them so that your workload is greatly reduced.

Discover how to blog once, upload a photo one time, enter an event in one place, and feed all of it into your social networking pages, your blog, and your Website.

Creating this type of dynamic presence is necessary for success on today’s Internet.

This process does not have to be difficult or ridiculously time-consuming. Careful planning can make it practically painless!

Join us for another information-packed edition of Publishing University Online:
Wednesday, June 24, 2009 – 11:00 am PST/ 2:00 pm EST

About the Seminar:
The seminar cost is $49 for IBPA members and includes the hour-long seminar with participation, three free playbacks and the Power Point presentation to keep and review.

To register and for more details, click the link below:
More information and to register for Webinar

This is one Webinar you don’t want to miss if you’re looking to create a strong presence and find success in the Social Web. Hay, a leader in social media and Web 2.0 topics will demonstrate:

- How to start and maintain an optimized blog without breaking the bank or your back
- Building an impressive and optimized social networking presence
- How to tweet on Twitter and why you should be doing so
- How to utilize low maintenance tools that will yield big results

Register today to attend the Webinar!

Throughout the day on Wednesday, May 27, Deltina Hay, owner of social media consulting and Web 2.0 development firm Social Media Power and the independent press Dalton Publishing, is heavily involved in panels and workshops as part of the conference.

Early on Wednesday morning, from 8:30 to 10:00 a.m., Deltina is a guest speaker for a panel discussion entitled “Octopus Marketing: The Multiple Tentacles Approach to Creating Book Buzz Online (Web 2.0).” She will share the stage with Bob Baker (Spotlight Publications) and Maggie Lichtenberg (Open Heart Publishing). The publishing pros will provide insight into Internet book marketing, specifically touching on the importance of a strong Web presence created using social media and Web 2.0 strategies.

That afternoon, from 2:00 to 3:00 p.m., the social media maven hosts “Everything You Ever Wanted to Know About the Fundamentals of Web 2.0 and Social Media, but Were Afraid to Ask,” a panel covering all aspects of the Social Web. From social networks to blogging, multimedia sharing to RSS feeds, this panel provides the answers you’ve been searching for to enhance your Web presence. Steve Mettee of Quill Driver Press and Kathleen Gage, The Street Smarts Marketer, assist Deltina in this discussion.

And for those craving a hands-on, straight-forward approach to implementing social media tools, Deltina will hold a workshop, titled “How to Build a Strong Technical but Manageable Presence on the Social Web,” on Wednesday afternoon from 4:00 to 5:30 p.m. This class will demonstrate how to build a strong Social Web presence without the confusion often brought on by technical jargon. Learn to set up the essential social media tools, including a blog, social networking profiles, media sharing communities, and social calendars, and integrate them to reduce your workload. Discover how you can blog once, upload a photo in once place, enter an event to one social calendar, and feed all of it into your blog, your social networking profiles, and your Website.

Look for Deltina Hay’s forthcoming book A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web due out from Wiggy Press in April 2009. And, if you’re looking for an affordable way to create a powerful presence in the Social Web but cannot attend IBPA’s Publishing University conference, check out Plumb Social, an innovative new Web 2.0 service offered by Social Media Power.

• Anti-Spam:
  • http://akismet.com/
  • http://www.hybrid6.com/webgeek/plugins/wp-spamfree
• SEO:
  • http://wp.uberdose.com/2007/03/24/all-in-one-seo-pack/
  • http://www.arnebrachhold.de/projects/wordpress-plugins/google-xml-sitemaps-generator/
• Stats:
  • http://wordpress.org/extend/plugins/stats/
• Social Bookmarking:
  • http://www.addtoany.com/buttons/
• Images:
  • http://clockobj.co.uk/extras/wp-flickr/
  • http://www.joshgerdes.com/projects/simpleflickr-plugin/
• Video:
  • http://www.prelovac.com/vladimir/wordpress-plugins/smart-youtube

We hope you find this list useful!

The Social Media Power Team