Over the last two of weeks as I stopped in at my favorite watering holes in and around Austin, TX I made it a habit to “check in.” I was using Foursquare and Gowalla, two notable :location-based” social networking services. Oddly (remember, this is Austin, TX!) I found only one actual “benefit” outside of a [...]
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I’m betting that you’ve gotten at least a start in use of social media for marketing. Otherwise, you wouldn’t be reading this. But ask yourself this question: “If some said something really ugly about your product, or were to absolutely rave about your service, what would you do?” More to the point, what you do [...]
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Consider this: There are three primary touchpoints that drive 99% of the conversations about brands, products and services on the social web: The actual sales process; The actual product or service experience, and Customer Service. True, some parts of the sales process are under the control of marketing…but the others are not. They are a [...]
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We are honored and excited to have two acclaimed social media authors contributing to our popular “Social Media Tip of the Day” segment. Paul Gillin is a writer, speaker and business adviser who specializes in the strategic use of social media. Since 2005, he has written four books and published more than 130 articles about [...]
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