This book excerpt from A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay contains Chapter 7 of the book in its entirety as well as links to all of the forms and resources for that chapter.

So, if you are reading these chapter posts in order, you will want get your hands on this teaser while Chapter 7 (about social bookmarking and crowd-sourcing) is still fresh in your mind.

Chapter Seven of A Survival Guide to Social Media and Web 2.0 Optimization: Social Bookmarking & Crowd-Sourcing on Scribd.com.

Enjoy!

The following excerpts are from A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay

Copyright 2009 by Deltina Hay. All rights reserved.

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A Social Bookmarking Strategy
The first thing to do is get a good feel for a number of social bookmarking sites. There are some popular sites listed at the end of this chapter and on the resource CD. Choose a couple that represent your interests. If you do not feel inclined to do the research, I recommend starting with Delicious.com, Technorati, and StumbleUpon. Using these three sites should give you a broad reach into the world of social bookmarking. Before you begin using a bookmarking site, it’s important to become familiar with the guidelines. Some sites are much more stringent than others about bookmarking your own sites, or representing a business of any sort. It is best to go forward informed rather than risk getting a reputation for ignoring the rules, or worse, getting banned from a site.

As you develop your social bookmarking strategy, keep in mind that the Social Web is about interacting, sharing, and collaboration—not self promotion. Bookmark, tag, and comment on sites that interest you, and connect with others who share similar interests. You will be amazed at how many people you ultimately reach. There is nothing wrong with
bookmarking your own Web pages or blog posts, as long as the site allows it; just balance those contributions with others.

I know I sound like a broken record on this point, but fill out your profiles completely! You don’t want to go through the trouble of bookmarking a bunch of sites, only to have others not even know how to find your Website if they find your bookmarks engaging enough to click through to your profile.

Create a list of your best key terms to use as tags and use them as often as they apply to the sites you bookmark. Use your best tags within the descriptions you give each of your bookmarked sites as well. Many of the social bookmarking sites have developed social networking characteristics as well. If available, you should join groups that are relevant to your area of expertise or interest, and subscribe to email updates for those groups.

A Crowd-Sourcing Strategy
Crowd-sourced news sites are different from social bookmarking sites in that they focus on sharing news and information about stories, Websites, and blogs, as opposed to sharing bookmarks to Websites or blogs. As a result, you want to use a different strategy for these sites than you would social bookmarking sites.

There are a lot of crowd-sourced news sites out there, so you may want to explore a number of the sites we mention at the end of this chapter in the book or on the resource CD to get a feel for them. You should be able to choose a few sites that are good fits for your message.

As always, fill out your profiles completely so that others can find their way to you easily.

Add some of your more newsworthy blog posts, Web pages, or online press releases to each of your chosen crowd-sourced news sites. Pay close attention to each site’s submission guidelines and do not add information that does not adhere to their guidelines or is not a good fit for the site. When considering whether to add something to one of these sites, ask yourself if it is something you would find newsworthy and if you would naturally share it with others. Just like with social bookmarking sites, be sure to offset your own content by contributing other content as well. You will get a natural following of readers from these sites if you contribute regularly and engage in the conversations that happen around topics of interest. The advantage to this strategy is that you can hone in on your target audience by seeking out and commenting on topics relevant to your product, book, or message.

Many of these sites have also added social networking features, so explore any additional ways the sites may offer to connect, such as groups.

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Beyond strategies for social bookmarking and crowd-sourcing, this chapter also includes real world examples of social bookmarking and crowd-sourcing in action, as well as lists of some popular social bookmarking and crowd-sourcing sites, such as Technorati and StumbleUpon, reddit and Mixx, respectively. The resource CD offers linkable resources and four fillable PDF forms called “Social Bookmarking Strategy,” “Crowd-Sourcing Strategy,” “Social Bookmarking & Crowd-Sourcing Submission Form,” and “Social Bookmarking & Crowd-Sourcing Tracking Form.”

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay

416 Pages, Indexed, Resource CD with fillable forms.

Buy from Amazon or…

Exclusive offer for Social Media Power readers: $18.00 including US shipping:

An optimized foundation is essential to overall success in the Social Web. This series will show you how to achieve it.

Author, publisher, and Web developer Deltina Hay will explain:

• what an RSS feed is, and why you need one
• how to start a blog without breaking your back or the bank
• the basics of social bookmarking and crowd-sourcing
• why you want to share your images and video in media communities
• in which social networking sites you should establish a presence
• how to use a social media newsroom to highlight your presence
• how to optimize your Social Web presence
• how to integrate your entire Social Web presence to save time and money
• why you will need an optimized Social Web presence to survive in the future Internet

Instructor: Deltina Hay

Multi-session Series Class:
Class #1 - Introduction to Social Media & Web 2.0 Tools and Technologies
Class #2 - Building an Optimized Foundation in the Social Web
Class #3 - Integrating Your Social Web Presence

Class Date and Time:
Wednesdays, July 1, 8, 15: 5:00 p.m. EST

Cost: $30, includes audio recording and handouts

Click here for more information.

The following excerpts are from A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay

Copyright 2009 by Deltina Hay. All rights reserved.

###

Chapter 1: Creating Your Social Media Strategy

There are three general areas to keep in mind when planning a strategy for optimizing your presence in the Social Web: interactivity, sharing, and collaboration. Interactivity can come in the form of writing blog posts, commenting on others’ posts, tweets, or participating in social networking communities. Sharing can be as easy as uploading images and video clips onto media communities. Collaboration can be achieved by contributing to social bookmarking sites or wikis…

…It is easy to get overwhelmed with all of the new social media and Web 2.0 tools and technologies that pop up on the Internet on an almost daily basis. But a carefully planned and executed strategy can alleviate your stress and ensure your successful transition into the new Social Web…

…The one bit of technology essential to your Social Web success is an RSS feed, discussed in more detail in Chapter 3, “RSS Feeds & Blogs,” but, in short, you have two choices:

• Start a blog which has built-in RSS feed technology, or
• Create your own RSS feed using an XML file…

…The next step in a successful strategy is to decide which tools make sense for you or your business to implement…

Here are other general areas to consider:

Social Networking (Facebook, MySpace, LinkedIn, etc.)
It is a good idea to have a healthy profile on one if not two of these social networking sites.

Micro Blogging (Twitter, Jaiku, etc.)
These sites have become as popular as blogging. We recommend a healthy presence in at least one of them.

Other Social Platforms (Tumblr, Squidoo, etc.)
If you have a lot of content, these platforms are a good addition to your strategic tool kit.

Social Bookmarking and Crowd-Sourcing (StumbleUpon, Digg, etc.)
Building a presence in several of these sites and contributing regularly is highly recommended for any strategy.

Blog Commenting
Becoming part of the conversation is a very important part in any social media strategy. As you are surfing the Web and/or searching for sites and blogs to share on social networking and crowd-sourcing sites, take the time to comment on others’ blog entries.

Media Communities (Flickr, YouTube, etc.)
Sharing your multimedia content is an important part of any strategy, even if you only have a few images.

Social Calendars
Consider these if you host or attend a lot of events.

Podcasting
Podcasts are not difficult to create. They can be particularly effective if you have plenty of instructional material or you conduct interviews.

Vidcasting or Webcasting
These can be powerful viral tools for people or companies who have the resources to create and maintain them.

Widgets and Badges
Placing widgets and badges from other social sites on your Website or blog can help make your site more interactive.

Virtual Worlds
This is one technology that should be given considerable forethought. The learning curve is steep and consultants are expensive. However, for the right product, it could serve as a powerful marketing tool.

Social Media Newsrooms
This tool is ideal for authors, publishers, or other companies who garner a good amount of media coverage or produce regular news releases.

Custom Widgets or Applications
These are your own custom-built widgets or applications that can virally carry your brand into the Social Web.

Hosting your own Blogs, Social Network, Wiki, etc.
These tools are best suited for companies with a large customer base or who have many active advocates for their brand or service…

###

This chapter also features 5 real-world social media strategies for you to use as a basis for your own. The resource CD offers further reading, linkable resources, and a fillable PDF form called “Social Web Strategy Worksheet” that you can use to map your strategy.

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay

416 Pages, Indexed, Resource CD with fillable forms.

Buy from Amazon or…

Exclusive offer for Social Media Power readers: $18.00 including shipping:

Throughout the day on Wednesday, May 27, Deltina Hay, owner of social media consulting and Web 2.0 development firm Social Media Power and the independent press Dalton Publishing, is heavily involved in panels and workshops as part of the conference.

Early on Wednesday morning, from 8:30 to 10:00 a.m., Deltina is a guest speaker for a panel discussion entitled “Octopus Marketing: The Multiple Tentacles Approach to Creating Book Buzz Online (Web 2.0).” She will share the stage with Bob Baker (Spotlight Publications) and Maggie Lichtenberg (Open Heart Publishing). The publishing pros will provide insight into Internet book marketing, specifically touching on the importance of a strong Web presence created using social media and Web 2.0 strategies.

That afternoon, from 2:00 to 3:00 p.m., the social media maven hosts “Everything You Ever Wanted to Know About the Fundamentals of Web 2.0 and Social Media, but Were Afraid to Ask,” a panel covering all aspects of the Social Web. From social networks to blogging, multimedia sharing to RSS feeds, this panel provides the answers you’ve been searching for to enhance your Web presence. Steve Mettee of Quill Driver Press and Kathleen Gage, The Street Smarts Marketer, assist Deltina in this discussion.

And for those craving a hands-on, straight-forward approach to implementing social media tools, Deltina will hold a workshop, titled “How to Build a Strong Technical but Manageable Presence on the Social Web,” on Wednesday afternoon from 4:00 to 5:30 p.m. This class will demonstrate how to build a strong Social Web presence without the confusion often brought on by technical jargon. Learn to set up the essential social media tools, including a blog, social networking profiles, media sharing communities, and social calendars, and integrate them to reduce your workload. Discover how you can blog once, upload a photo in once place, enter an event to one social calendar, and feed all of it into your blog, your social networking profiles, and your Website.

Look for Deltina Hay’s forthcoming book A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web due out from Wiggy Press in April 2009. And, if you’re looking for an affordable way to create a powerful presence in the Social Web but cannot attend IBPA’s Publishing University conference, check out Plumb Social, an innovative new Web 2.0 service offered by Social Media Power.

When you create your del.icio.us account, the link to your page will look something like this: http://del.icio.us/your.account, where “your.account” is the username you choose when you create your account.

When you add sites to your account, you enter the URL, a description, and a series of tags. These tags are what allow us to create “purpose-built del.icio.us pages.”

For every site you “tag” with a certain term, a link is created that looks like this: http://del.icio.us/your.account/tag
Now you have a link to all of the sites you have saved and “tagged” with that particular term. These are purpose-built del.icio.us pages.

So, rather than tagging your favorite sites blindly, think about how you might tag them intentionally to create your own purpose-built pages that will contain a collection of related sites. For instance, you could create links to several pages like this:

• del.icio.us/your.account (link to main page)
• del.icio.us/your.account/public.relations
• del.icio.us/your.account/client.name
• del.icio.us/your.account/competition
• del.icio.us/your.account/book.title
• del.icio.us/your.account/author.name

So, what are these pages good for, you ask? The best way to answer that question is with an example…

Dalton Publishing

Here is a link to Dalton Publishing’s del.icio.us page:

http://del.icio.us/dalton.publishing

The page may seem to be a hodge-podge of links, but, by using their tags wisely, here is how Dalton Publishing utilizes the purpose-built pages that are generated from the account:

Social Media Newsrooms

On the social media newsrooms they create for their authors, Dalton Publishing lists the relevant purpose-built pages for that author and/or book:

• This purpose-built page: http://del.icio.us/dalton.publishing/puresoapbox on this author’s newsroom: http://socialmediapower.com/puresoapbox/
• This purpose-built page: http://del.icio.us/dalton.publishing/joeoconnell on this author’s newsroom: http://joeoconnellnewsroom.com/
• This purpose-built page: http://del.icio.us/dalton.publishing/robertstikmanz on this author’s newsroom: http://socialmediapower.com/hiddenlandsofnod/

So, for example, when a visitor clicks on the “puresoapbox” del.icio.us page (http://del.icio.us/dalton.publishing/puresoapbox) from that author’s newsroom, they will be taken to a list of saved sites on Dalton Publishing’s del.icio.us account that have been tagged with the term “puresoapbox” as well as for the author terms “joeoconnell” and “robertstikmanz.”

Social Media News Releases

Dalton Publishing uses purpose-built del.icio.us pages in the body of their social media news releases like these:

• http://owenegerton.socialmediapower.com/?p=54
• http://joeoconnell.socialmediapower.com/?p=21

All of Dalton’s authors could also take advantage of these “pages” by simply adding the links to their own sites or blogs.

Other Industries

This example demonstrates how a publishing company might use purpose-built pages. How you use such pages will depend on your industry. Brand-conscious companies might want to save and tag sites or blog posts that demonstrate their brand awareness, where service companies might want to create pages that list specific news coverage, or even pages listing discussions about their competition.

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Get our e-book: A Step-by-Step Guide to Social Media Marketing and Web 2.0 Optimization

Copyright 2008 by Deltina Hay. All rights reserved.
Deltina Hay is the principal of Dalton Publishing and Social Media Power

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The Social Media Power Team

These picks are in no particular order. Social Media Power is not affiliated with any of these sites, we simply provide this list as a courtesy to our readers. The best way to discover your favorites is to visit each site individually. Please note that these sites are for “general” content, there may be niche sites out there more relevant to your industry.

Read this post for more information on Social Bookmarking.

del.icio.us

“del.icio.us is a social bookmarking website — the primary use of del.icio.us is to store your bookmarks online, which allows you to access the same bookmarks from any computer and add bookmarks from anywhere, too. On del.icio.us, you can use tags to organize and remember your bookmarks, which is a much more flexible system than folders.”

Technorati

“Technorati is the recognized authority on what’s happening on the World Live Web, right now. The Live Web is the dynamic and always-updating portion of the Web. We search, surface, and organize blogs and the other forms of independent, user-generated content (photos, videos, voting, etc.) increasingly referred to as ‘citizen media.”

StumbleUpon

“StumbleUpon helps you discover and share great websites. As you click Stumble!, the site delivers high-quality pages matched to your personal preferences. These pages have been explicitly recommended by your friends or one of 4,401,728 other Web surfers with interests similar to you. Rating these sites you like automatically shares them with like-minded people – and helps you discover great sites your friends recommend.”

Faves.com

“Faves.com’s mission is to help people discover the most personally relevant web content across a broad variety of topics. Faves.com’s free website delivers recommendations personalized to each user’s topics and people of interest. Through a unique Topic Network, Faves.com users are connected to other members who make the highest quality recommendations in their respective areas of interest.”

Ma.gnolia

“Keeping your bookmarks on a website allows you to access your favorite websites from anywhere. Your bookmarks are available and always backed up no matter which computer you use. You can see what other people have found and share bookmarks with your friends. Bookmarks can be kept private, but most are public and available for everyone to see. See who has the same interests as you! In social bookmarking, you only find the bookmarks that other people think are worth keeping. Ma.gnolia ratings and tags instantly give you an idea of what people think of a bookmark, making your web searches more informed than ever. It’s like having a community of assistants help you find what you need, when you need it.”

Furl

“Furl is a social bookmarking site that makes it easy to save and share favorite Web sites.”

Mister Wong

“Mister Wong offers you an interesting way to save all of your favorite websites in a personal account, which you have access to online no matter where you are. With the use of tags, you can organize your favorite bookmarks comfortably and individually. You decide whether you you want to make your bookmarks private, so that only you can see them, or public for all to see. From all public bookmarks Mister Wong becomes an ideal peer-to-peer search engine, where you can search for subjects by tags. With Mister Wong, websites that have been saved by lots of users get higher rankings. This new trend is called social bookmarking, and is an excellent addition to traditional search engines, because exceptionally good search results can be found.”

BlinkList

“Use one click (“blink”) and your favorite Web site is saved. You are given the option to describe and tag the Web site right then, or wait until later. Share Web sites with friends or mark them as private and no one else can see them on your list. You can access your saved Web sites any time, from any computer because BlinkList gives you your own Web site to saves your favorites: blinklist.com/yourname. Save as many sites as you want, and navigate through them with tags. Also, BlinkList finds Web sites specifically for you based on your interests.”

Gabbr

“Gabbr allows you to read and comment on the latest news across major news sources as well as the blogosphere. Bloggers can submit their blog posts to appear on the front page for others to comment on. If your blogsite has its own RSS or Atom feed you can submit it to Gabbr so that others can read it thereby increasing the distribution of your site’s content. You can store your favorite websites online through Gabbr’s interface. Once they are stored online you can access these bookmarks anywhere you like, and you can share the bookmarks, or keep them private.”

Simpy

“Simpy is a social bookmarking service. With Simpy, you can save, tag and search your own bookmarks and notes or browse and search other users’ links and tags. You can be open and share your links with others, or keep them private. Simpy also helps you find like-minded people, discover new and interesting sites, publish your bookmarks, detect and eliminate link-rot, etc. Simpy constantly crawls, checks, and re-indexes your bookmarks, allowing you to quickly see all your broken bookmarks and fix them.”

BuddyMarks

“At BuddyMarks.com you can store all your bookmarks on-line and be able to get to them from anywhere. Just add a simple bookmarklet to your browser (don’t get nervous, it’s real easy). When you find a web page you’d like to add to your list, just click the BuddyMarks.com bookmarklet, decide what folder you want to put it in, click ‘add.’”

Xerpi

“Xerpi is a place to save, organize and find websites. Xerpi frees you from the limits of browser bookmarks. With Xerpi you can access your favorites from any computer, and share your favorites with your friends. You can use Xerpi to link directly to bank websites, yoga schedules, news sites and any website you visit frequently. You can also use it to organize cool links you find.”

Netvouz

“Netvouz is a social bookmarking service that allows you to save your favorite links online and access them from any computer, wherever you are. Organize your bookmarks in folders and tag each bookmark with keywords. Access them quickly on your own personalized bookmarks page. Share your bookmarks with others or password protect them for your own privacy. Netvouz is a great way to discover new interesting web sites.”

RawSugar

“You can save and tag content (any URL) to your account in RawSugar. You can access your bookmarks anywhere in the world with just a web browser and an internet connection. You can share your bookmarks or keep them private. Organize your content in flexible hierarchies. You can keep track of your friend’s bookmarks or bookmarks of someone with similar interests like you. With RawSugar’s classification of tags in a hierarchy and by merging everyone’s hierarchies, you can search RawSugar and find appropriate, relevant and trusted information intelligently and using our topic-driven navigation to discover additional points of relevance with ease.”

Kinja

“Kinja is a weblog guide, collecting news and commentary from some of the best sites on the web. Visitors can browse items on topics, or they can create a convenient personal digest, to track their favorite writers. Weblogs are much talked about, but still challenging to navigate for the average web user. Kinja is designed to bring weblog writers to a broader audience, by making it easier to explore topics, posts and writers.”

Bibsonomy

“Bibsonomy is a system for sharing bookmarks and lists of literature. When discovering a bookmark or a publication on the web, you can store it on our server. You can add tags to your entry to retrieve it more easily. This is very similar to the bookmarks/favorites that you store within your browser. The advantage of Bibsonomy is that you can access your data from whereever you are. Furthermore, you can discover more bookmarks and publications from your friends and other people.”

Connotea

“Saving references in Conntoea is quick and easy. You do it by saving a link to a web page for the reference, whether that be the PubMed entry, the publisher’s PDF, or even an Amazon product page for a book. Connotea will, wherever possible, recognize the reference and automatically add in the bibliographic information for you. In Connotea you assign keywords (or ‘tags’) to your references. These can be anything you like, and you can use as many as you like, so there’s no more need to navigate complicated hierarchies of folders and categories. Connotea shows you all the tags you’ve ever used, so it’s easy to get back to a reference once you’ve saved it.”

Backflip

“As you discover interesting Web pages, use the Backflip it! button to save them and Backflip will organize them for you. Then, simply go to your Backflip account and you’ll find all of your favorite pages filed in your personal directory — which you can access from any computer. All it takes is a click, and whenever you find interesting Web pages, you can depend on easily getting back to them, no matter how many you save: Backflip saves your pages and organizes them. With Backflip, you’ll always get back to the good stuff. Now Backflip makes it easy to share and discuss the interesting things you find online with your friends. Simply enter the email addresses of anyone you’d like to share with, and Backflip takes care of the rest. Your friends are notified and they can view Web pages you select, whether they’re Backflip members or not. They can make comments, view each other’s comments, and if you choose, they can contribute more interesting pages.”

MyLinkVault

“MyLinkVault is a free online favorites manager. Other favorites managers can be so clumsy to use – trying to rearrange your favorites can be slow and frustrating. With MyLinkVault, we’ve created an easy drag-and-drop interface, so you can rearrange your links and categories quickly and easily – it’s just as easy as rearranging the icons on your Windows Desktop!”

SiteJot

“SiteJot allows you to store all your bookmarks/favorites in one online location, making them easy to access and manage from anywhere. Your bookmarks (organized by category) are displayed on a simple, well laid out page. SiteJot will even integrate with your web browser, allowing you to bookmark any site you are currently visiting with a click of your mouse. Using SiteJot’s personalized RSS feed, you can easily view your bookmarks from multiple different sources.”

Connectedy

“Connectedy is a web site where you can upload your bookmarked/favorite links from your browser into a free account. Connectedy users enjoy the convenience of keeping all their links online. It is indispensable if you change computers often or use multiple computers at home, work, and school. You can sort your links, search through them, and collect new ones as you surf the web.”

Searchles

“Searchles is a highly scaleable “social search” platform that showcases expertise, enables collaboration with peers and instantly captures it in searchable knowledge indexes. The platform is a hybrid, combining aspects of “social bookmarking” and “social networking” technology with analytical “social search” capability. You decide who influences your discovery efforts, when, and how, through networks of trust you create – no other bookmarking or social search site lets you do that!”

[tag]social bookmarking, social media, delicious, technorati, stumblupon, faves, magnolia, furl, misterwong, blinklist, gabbr, simpy, buddymarks, xerpi, netvouz, rawsugar, kinja, bibsonomy, connotea, backflip, mylinkvault, sitejot, connectedy, searchles[/tag]

Instead of allowing search engines to provide us with the “supposedly” best matches for our search terms, we can go to a social bookmarking site, search using those same terms, and find the top sites tagged by users just like us.

You can pull up a site on one of these bookmarking sites and have access to everyone who has tagged your site, and if they have made their bookmarks public, you can even look at all of the other sites those users have tagged. There really is no end to the resources and readers you can access via social bookmarking.

Be sure not to confuse these sites with the not-so-social bookmarking services like Google Bookmarks, My Yahoo! Bookmarks, or Windows Live. They are services that let you save your favorite sites, but they are not “social” because they don’t offer a way for you to share your sites or allow you to search for sites other users have bookmarked.

If you are looking to tap into a tremendous networking and resource-building tool, especially authors and publishers dealing with hot or trendy topics, you should use social bookmarking!

Not only does social bookmarking open up an incredible networking opportunity, it is also really easy to use, usually with just one click. Instead of bookmarking your favorite sites using your browser, you can just add them to your favorites on a social bookmarking site just by clicking a button. You can also tag the sites with keywords that will help you find them later and assign your favorite sites titles and descriptions. If you are planning to use these services for both personal and business reasons, it is a good idea to have a few different accounts. Your business account should only contain sites relevant to your business or you book.

If you’re not sure where to start, del.icio.us is the most popular site for bookmarking regular Web sites, and the most popular site for blogs is Technorati.

Copyright 2008 by Deltina Hay. All rights reserved.