Seven top social media and Web 2.0 experts have come together to launch a new enterprise known as Socialmedia.biz. This site will serve as both a daily publication providing news, analysis of Web 2.0 trends, tips, and tools, and a means for accessing the most well-known names in social media and Web 2.0 today. Since [...]
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A social media news release is just like a traditional news release, except it is also social media and Web 2.0 optimized. In short, this type of news release encourages interactivity, is easily shared in the social Web, and contains other Web 2.0 elements. Generally, these elements include: Multimedia items such as downloadable images, audio/video [...]
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A wiki (the shortened version of a Hawaiian term wiki wiki, meaning “fast”) is a collaborative Web site that anyone can update. Once established, a wiki becomes an ever-changing online database of information. Wikis are especially effective if your readers or Web site visitors have a lot of information to contribute on your subject. If [...]
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Imagine you had one place, just one place you could send the media, prospective reviewers, book buyers, bookstores, distributors, bloggers, fans, other authors — anyone at all who wanted to know all there was to know about you and your book? Not only a place where they can learn more; but a place where they [...]
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A Social Media Newsroom (SMNR) is similar to a traditional online newsroom in that it lists media coverage, news releases, events, media contact information, and so forth; but also includes many social media elements. Here are the main elements of a SMNR: A section offering links or pdfs to major media coverage. A section listing [...]
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A Social Media Press Release is a traditional press release that incorporates Social Media technologies into it. In addition to the usual elements of a press release, a Social Media Press Release has a multimedia section containing links to relevant graphics, PDF documents, podcasts, etc. The SMPR also contains Technorati tags, links to purpose-built del.icio.us [...]
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