Social Media
Measuring Your Social Media Efforts in Four Steps
Though there is no one, established framework to measure social media success, there are some tactics you can use to help with the process. This article can help you develop an individualized, social media measuring framework. Step One: Know Your Goals Any good marketing plan starts with established goals. You need to know what your [...]
Announcing the Bootstrapper’s Guide to the Mobile Web
I am excited to announce that my next book, The Bootstrapper’s Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks, will be released by Quill Driver Books in April 2012. The Bootstrapper’s Guide to the Mobile Web is a complete guide to [...]
Social Marketing to the Business Customer
250 pages, Hardcover The first book devoted entirely to B2B social marketing. B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics [...]
Social Media Marketing: The Next Generation of Business Engagement
408 pages Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. [...]
