Social Media

The Social Media Survival Guide

454 pages, illustrated, indexed, CD with resources and fillable forms A completely revised and updated version of Hay’s earlier 5-star rated “A Survival Guide to Social Media and Web 2.0 Optimization,” this new edition, retitled “The Social Media Survival Guide,” incorporates the latest developments in social media. This no-nonsense guide details the nuts and bolts [...]


5 cures for social media monotony: Social Media Tips

Social Media Monotony: It was bound to happen. Like all good things we do for our business every day – balance the books, pay the help, return emails, follow up with clients, floss – we know that networking and marketing are necessary to our business’ success. My mantra is: If I am not working, I [...]


Dave Evans and Paul Gillin contribute social media tips

We are honored and excited to have two acclaimed social media authors contributing to our popular “Social Media Tip of the Day” segment. Paul Gillin is a writer, speaker and business adviser who specializes in the strategic use of social media. Since 2005, he has written four books and published more than 130 articles about [...]


Video: Custom YouTube Player Workaround

Unfortunately, the YouTube custom player is no longer available to new users. There are still ways to create a YouTube video gallery for your website or blog, however. The latest entry in the Internet Empowerment Series of video tutorials, this video walks you through how to create a YouTube gallery using playlists: un