Social Media
The Power of Crowd-Sourced News Aggregators
A Web-based news aggregator is a Web site that pulls and displays news from many different sources, including RSS feeds and blogs. Users can create custom pages that only display news from specific sources or topics of the user’s choosing.
A couple popular Web-based news aggregators are Google Reader and PageFlakes.
A crowd-sourced news aggregator is a […]
Tapping into the Power of FeedBurner
FeedBurner offers many options for optimizing your RSS feed. But do not stop at simply burning your feed, take advantage of the many ways you can tap into the power of FeedBurner - for free!
First, get an account with FeedBurner.com and burn your feed if you haven’t already. All you need to do to burn […]
Top Picks: Social Bookmarking Sites
The social or live Web is new territory for many of you. As a result, the sheer numbers of sites and services that are available can seem overwhelming. So, recently, we researched over 50 social bookmarking sites to see which of them we felt would have good staying power on the new, live Web. The […]
The Power of Social Bookmarking
Social bookmarking is a way for individuals to save and tag their favorite blogs and Web sites in a public space. The concept is simple, but its power is enormous. What many refer to as “folksonomy” has emerged from social bookmarking sites, providing a taxonomy of the Internet in terms of users.
Instead of allowing search […]
Building Your Own Wiki
A wiki (the shortened version of a Hawaiian term wiki wiki, meaning “fast”) is a collaborative Web site that anyone can update. Once established, a wiki becomes an ever-changing online database of information. Wikis are especially effective if your readers or Web site visitors have a lot of information to contribute on your subject.
If answering […]
But How Do I USE Social Media?
Like it or not, the Internet is changing, and it is changing fast. This change, however, is in our favor. In favor, that is, of individuals, small businesses, authors, and small presses. Web 2.0 and Social Media are here to stay, and are likely the beginning infrastructure of a fresh, new Internet. So, if you […]
How Social Media can give ANY Author an Edge
Imagine you had one place, just one place you could send the media, prospective reviewers, book buyers, bookstores, distributors, bloggers, fans, other authors — anyone at all who wanted to know all there was to know about you and your book?
Not only a place where they can learn more; but a place where they can:
View […]
What is a Social Media Newsroom?
A Social Media Newsroom (SMNR) is similar to a traditional online newsroom in that it lists media coverage, news releases, events, media contact information, and so forth; but also includes many social media elements.
Here are the main elements of a SMNR:
A section offering links or pdfs to major media coverage.
A section listing links to traditional […]
What is a Social Media Press Release (SMPR)?
A Social Media Press Release is a traditional press release that incorporates Social Media technologies into it. In addition to the usual elements of a press release, a Social Media Press Release has a multimedia section containing links to relevant graphics, PDF documents, podcasts, etc. The SMPR also contains Technorati tags, links to purpose-built del.icio.us […]
What is Social Media Optimization (SMO)?
Social Media Optimization is a phrase used to describe how well a Web site utilizes Social Media technologies. Your site may not benefit from a user message board or forum, but may be losing valuable exposure by not incorporating blogs, podcasts, or RSS feeds. To truly optimize your site for social media, therefore, means evaluating […]
