Social Media
Building Your Own Wiki
A wiki (the shortened version of a Hawaiian term wiki wiki, meaning “fast”) is a collaborative Web site that anyone can update. Once established, a wiki becomes an ever-changing online database of information. Wikis are especially effective if your readers or Web site visitors have a lot of information to contribute on your subject.
If answering […]
But How Do I USE Social Media?
Like it or not, the Internet is changing, and it is changing fast. This change, however, is in our favor. In favor, that is, of individuals, small businesses, authors, and small presses. Web 2.0 and Social Media are here to stay, and are likely the beginning infrastructure of a fresh, new Internet. So, if you […]
How Social Media can give ANY Author an Edge
Imagine you had one place, just one place you could send the media, prospective reviewers, book buyers, bookstores, distributors, bloggers, fans, other authors — anyone at all who wanted to know all there was to know about you and your book?
Not only a place where they can learn more; but a place where they can:
View […]
What is a Social Media Newsroom?
A Social Media Newsroom (SMNR) is similar to a traditional online newsroom in that it lists media coverage, news releases, events, media contact information, and so forth; but also includes many social media elements.
Here are the main elements of a SMNR:
A section offering links or pdfs to major media coverage.
A section listing links to traditional […]
What is a Social Media Press Release (SMPR)?
A Social Media Press Release is a traditional press release that incorporates Social Media technologies into it. In addition to the usual elements of a press release, a Social Media Press Release has a multimedia section containing links to relevant graphics, PDF documents, podcasts, etc. The SMPR also contains Technorati tags, links to purpose-built del.icio.us […]
What is Social Media Optimization (SMO)?
Social Media Optimization is a phrase used to describe how well a Web site utilizes Social Media technologies. Your site may not benefit from a user message board or forum, but may be losing valuable exposure by not incorporating blogs, podcasts, or RSS feeds. To truly optimize your site for social media, therefore, means evaluating […]
What is Social Media?
Wikipedia says that Social Media:
“. . . describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives.
Social media can take many different forms, including text, images, audio, and video. These sites typically use technologies such as blogs, message boards, podcasts, wikis, and vlogs to allow users to interact.”
Social Media […]
