Tips
Measuring Your Social Media Efforts in Four Steps
Though there is no one, established framework to measure social media success, there are some tactics you can use to help with the process. This article can help you develop an individualized, social media measuring framework. Step One: Know Your Goals Any good marketing plan starts with established goals. You need to know what your [...]
Social Media Tip of the Day: How to Survive in the Egosystem
In an interview on Software Advice, Brian Solis discusses the six rules of engagement in what Solis coins as the “Egosystem.” Solis broadly defines the term as: The Egosystem describes this new environment where people see themselves as the center of everything. Every interaction, with people and businesses alike, revolves around them. That kind of [...]
Social Media Tip of the Day: End PowerPoint Bloat
PowerPoint bloat is a growing problem. As people copy and paste screen grabs and Web images into their presentations, file sizes can grow to 10MB or more. This makes them slow to download, particularly over a mobile connection, and vulnerable to blockage by some mail servers. There are several ways to reduce PowerPoint bloat without [...]
Social Media Tip: Marketing Benefits of Location Based Tools
Over the last two of weeks as I stopped in at my favorite watering holes in and around Austin, TX I made it a habit to “check in.” I was using Foursquare and Gowalla, two notable :location-based” social networking services. Oddly (remember, this is Austin, TX!) I found only one actual “benefit” outside of a [...]
