Social Media Resource of the Day: Zooomr
Zooomr: is a platform for posting photos and also a place for building new stuff!
From their site:
Welcome to Zooomr Services!
The Zooomr API or Application Programming Interface is a way for anyone to build new ideas (websites, apps, goodies) using the Zooomr Platform. A variety of API Methods are available, so please check them out! We look forward to seeing what you build!
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These resources are taken from Deltina Hay’s critically acclaimed book, The Social Media Survival Guide, already in its second edition. Social Media Power readers can get a discounted copy of the book from the publisher. Learn more about Deltina and her availability for speaking engagements at Deltina.com. You may also enjoy listening to her video tutorial series on YouTube.
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Social Media Resource of the Day: Foaf-O-matic
Foaf-O-matic: a simple, easy to use interface enabling you to modify your own Friend Of A Friend profile.
From their site:
The Friend of a Friend (FOAF) project is about creating a Web of machine-readable pages describing people, the links between them and the things they create and do. It defines an open, decentralized technology for connecting social Web sites, and the people they describe.
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These resources are taken from Deltina Hay’s critically acclaimed book, The Social Media Survival Guide, already in its second edition. Social Media Power readers can get a discounted copy of the book from the publisher. Learn more about Deltina and her availability for speaking engagements at Deltina.com. You may also enjoy listening to her video tutorial series on YouTube.
Subscribe to the Social Media Resource O’ the Day Feed
Social Media Resource of the Day: Good Keywords
Good Keywords: free and paid software/reports on how to get the edge on your customers.
From their site:
Keyword Research is ultimately about knowledge. Knowledge about your target market, knowledge about your products & knowledge about the problems your customers have!
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These resources are taken from Deltina Hay’s critically acclaimed book, The Social Media Survival Guide, already in its second edition. Social Media Power readers can get a discounted copy of the book from the publisher. Learn more about Deltina and her availability for speaking engagements at Deltina.com. You may also enjoy listening to her video tutorial series on YouTube.
Subscribe to the Social Media Resource O’ the Day Feed
Measuring Your Social Media Efforts in Four Steps
Though there is no one, established framework to measure social media success, there are some tactics you can use to help with the process. This article can help you develop an individualized, social media measuring framework.
Step One: Know Your Goals
Any good marketing plan starts with established goals. You need to know what your goals are before you can measure how successful your efforts have been to achieve them.
What do you want to accomplish through your social media efforts:
- Sell more products?
- Get more reviews?
- Establish yourself as a thought leader?
- Drive more traffic to your Website?
- Generate leads?
- Increase your fan base?
- Reach a specific demographic?
Outline very specific goals so you can measure the results of your efforts.
Step Two: Establish Your Baselines
Based on your goals from step one, establish measurable baselines you can use for comparison later.
Create a spreadsheet that includes:
- Current sales numbers
- Review counts
- Number of hits in Google
- Website stats
- Other baselines specific to your goals
Clearly, some things are easier to measure than others. Quantitative elements like sales, website stats, and Google hits can be tracked easily; however, more qualitative elements such as thought leadership, influence, or customer satisfaction can be trickier to measure.
You may be surprised at just how many things are measurable in social media. Check out this post entitled “100 Ways to Measure Social Media” posted by Marketers Studio in 2009. This lists demonstrates that there are many things that can be measured. Your job is to establish which items are true indicators of your efforts based on your established goals.
Step Three: Track Your Efforts
There are plenty of tools you can use to help measure your social media efforts. Internal features of social media tools like Facebook and WordPress, free external tools, and paid services can all give you insight into how well certain strategies are paying off.
It is important during this step to use more than one tool to track your efforts. Each individual tool can give you specific insight into one or more aspects of your social media presence. Together, a carefully selected host of tools can give you a complete picture of how your efforts are paying off.
It is also important to focus only on the data that is relevant to your goals. It is easy to get lost in the “numbers” and lose track of your goals. Some of the data may not be relevant to your goals – focus on the data that is.
Internal Tools
Start your tracking and analysis from within many of the tools you already have in place – here are a few to get you started.
Facebook Insights
Facebook’s statistics tool, Insights, can help you track and analyze demographics, engagement, referrals, click-throughs, and more for your Facebook pages. Access this tool from the main menu when you edit any Facebook page.
Facebook Insights breaks down the demographics and activities of a page’s fans. This feature also allows you to gain insight into how users engage with specific content, where your referrals are coming from, how well individual posts are doing, and more.
The latest version of Facebook Insights includes demographics and metrics for overall Facebook page activity, the reach of your Facebook content, the people who “like” your content, and insights on how your content is shared.
When viewing these metrics, keep your goals and baselines in mind.
WordPress Stats
If your website or blog is powered by WordPress, there are a number of good plugins that can help you analyze your site. I recommend WordPress.com Stats, mainly because it is developed by the WordPress.com team.
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